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gtm sales enablement edtech enterprise saas higher education📋 Description
- Own global product marketing strategy for Coursera for Campus and HEIs
- Expert on higher education buyers; influence product roadmap
- Lead GTM for new platform capabilities for universities
- Define messaging, value propositions, and pricing for institutional needs
- Partner with sales to enable enterprise HE sales globally
- Collaborate cross-functionally to show learner and workforce impact
🎯 Requirements
- 10+ years in B2B product marketing or related role
- GTM for enterprise SaaS, EdTech, or higher education
- Messaging frameworks, positioning, pricing/packaging, GTM
- Enable enterprise sales via playbooks and enablement
- Experience marketing to universities/higher ed institutions
- Influence product roadmap through market insights
🎁 Benefits
- Globally distributed team with flexible work options
- Competitive pay, RSU equity, and benefits
- Health and wellness benefits and global perks
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