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positioning messaging enablement go_to_market launch_frameworksπ Description
- Shape product positioning, messaging, and value propositions.
- Translate product innovations into narratives that drive adoption.
- Ensure consistent communication of product value across teams.
- Own end-to-end GTM strategy for new products and initiatives.
- Build repeatable launch frameworks to improve speed, consistency, and effectiveness.
- Partner with Product, Growth, and Customer teams to drive adoption.
π― Requirements
- 5+ years in B2B SaaS product marketing.
- GTM planning for new products and features.
- Develop positioning, messaging, and enablement content.
- Align Product, Sales, Marketing, and CS for growth.
- Turn complex product details into clear messaging.
- Balance high-level strategy with hands-on execution.
π Benefits
- Health, dental/vision coverage, HSA seed, life insurance.
- Flexible PTO, 14 holidays, parental leave.
- 401(k) with 4% match and immediate vesting.
- Remote-first culture with $600/year remote reimbursement.
- Annual kickoff and growth opportunities.
- Inclusive, quirky culture that supports your whole self.
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