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product marketing sales enablement b2b competitive analysis market intelligence📋 Description
- Develop messaging that articulates value of HealthVerity products to buyers and users.
- Refine messaging frameworks; ensure consistency across web, digital, and sales.
- Conduct value-proposition testing; refine narratives from customer data.
- Build and execute product launch and expansion plans with Product, Marketing, Sales.
- Manage cross-functional launch readiness from internal enablement to campaigns.
- Identify target markets, personas, and segments; develop audience-specific GTM plays.
🎯 Requirements
- 7+ years in B2B product marketing, life sciences data.
- Proven GTM strategy development and product launches.
- Strong storytelling; translate complex tech into business value.
- Experience partnering with enterprise sales and product teams.
- Excellent communication, presentation, and project mgmt.
- University degree required.
🎁 Benefits
- 401(k) plan and stock options.
- Health, dental, and vision coverage from day 1.
- Flexible location: remote days + 3 days in Philadelphia.
- Generous PTO: 4 weeks/year incl vacation.
- Parental Leave: 12 weeks; 6 weeks for non-childbearing.
- Onboarding and mentorship from day 1.
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