Own messaging and positioning for key products across the Cision portfolio.
Lead go-to-market planning for launches, including audience, value props, and enablement.
Create sales enablement materials: decks, talk tracks, battlecards, one-pagers.
Partner with Product Management to align on roadmap, needs, trends.
Support analyst relations and market briefings with strong narratives.
Use customer, competitor, and market insights to inform strategy.
Develop persona-led messaging for different industries and markets.

🎯 Requirements

5+ years in product marketing, ideally in B2B SaaS, martech, or AI.
Turn complex tech into simple, differentiated, value-led messaging.
Experience building GTM strategies for new products or major launches.
Excellent writing and storytelling; executive-ready narratives and decks.
Commercial mindset with strong B2B sales motions and buyer personas.
Experience with AI, data analytics, social listening, or media monitoring is a plus.

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