Senior Product Manager, Ads Targeting & Audience Activation

📋 Description

• Own the audience surface end to end — segment lifecycle and activation.
• Define strategy for Roku audiences across advertisers and partners.
• Shape modeled audience strategy using signals, propensity, and lookalike models.
• Expand audience portability to external activation platforms.
• Land targeting signals and measure value across surfaces.
• Drive faster, more self-serve targeting setup for internal teams and buyers.

🎯 Requirements

• 6+ years in Product Management, ideally in ad tech or audience products.
• Track record shipping audience or targeting products at scale with advertiser impact.
• Strong fluency with audience taxonomies, signals, and data contracts.
• Experience with DSPs, SSPs, ad servers, DMPs/CDPs, measurement.
• Highly analytical; quantify signal value and tradeoffs across coverage, latency, privacy, and cost.
• Proven ability to drive cross-functional execution with eng, data science, analytics, sales/ops, privacy/legal.

🎁 Benefits

• Hybrid work: in-office Mon-Thu; Fridays remote.
• Health, dental, vision, life, and disability insurance.
• Equity awards and retirement options.
• Parental leave and paid time off.
• Wellness programs and mental health resources.
• Accommodations available on request.