Senior Product Manager, Acquisition

📋 Description

• Own acquisition-focused digital product from funnel to checkout
• Lead cross-functional squad (design/engineers) through lifecycle
• Partner with Marketing, Data Science to shape acquisition strategy
• Use data and experimentation to improve conversion and LTV
• Maintain 6–12 month roadmap aligning customer needs with outcomes
• Balance short-term experiments with long-term strategy

🎯 Requirements

• Proven experience owning acquisition or top-of-funnel product in B2C/D2C
• Strong funnel, on-site conversion, and marketing understanding
• Strong analytical/ commercial acumen; knows CAC, LTV and P&L impact
• Expert in A/B testing and structured experimentation
• Comfortable writing tickets and delivering with design/engineering
• Proficient with Statsig/Looker or equivalent analytics tools; excellent communicator

🎁 Benefits

• 25 days holiday plus 8 bank holidays, plus 1 additional day/year up to 5
• £500 personal learning and development budget
• Share options grant – a stake in Butternut Box
• Discount on fresh food for your dog
• Enhanced parental leave
• Flexible core working hours