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hubspot braze lifecycle segmentation clevertap๐ Description
- Design growth infra and lifecycle strategies across 5 markets.
- Build and validate campaigns hands-on in CRM platforms.
- Own activation, retention, and LTV metrics that impact P&L.
- Develop segmentation models, experimentation roadmaps, and dashboards.
- Influence product, operations, and commercial roadmaps with insights.
๐ฏ Requirements
- 7+ years in growth, product marketing, or lifecycle roles in fintech or PAYG in emerging markets.
- Proven track record owning revenue growth and LTV; impact on P&L.
- Product influence and cross-functional leadership with Product/Ops/GM stakeholders.
- Strategic framework builder; segmentation models and PMF analyses.
- Hands-on execution capability; build campaigns in CleverTap, Braze, Customer.io, HubSpot, MoEngage.
- Sophisticated analytical approach: segmentation, funnel analysis, testing, measurement.
๐ Benefits
- Fully remote role within UTC -1 to UTC +3 time zones.
- Work with diverse teams across UK, Europe, and Africa.
- Professional development programs and coaching partnerships.
- Family-friendly policies and flexible working arrangements.
- Well-being support and career growth opportunities.
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