Senior Personalization Marketing Manager

📋 Description

• Lead data-driven personalization strategy across channels.
• Identify and activate zero-party, behavioral and support data for predictive models.
• Own roadmap to enhance customer data in CDP and marketing automation.
• Coordinate with product, marketing ops, and data engineering to execute personalization roadmap.
• Partner with data and marketing to reinforce learning models and expand personalization.

🎯 Requirements

• 5+ years in digital marketing with emphasis on personalization.
• 3+ years leading cross-functional projects using first-party and zero-party data.
• Experience with machine learning and predictive models preferred.
• Deep experience with marketing automation platforms and analytics tools.
• Sharp attention to detail and customer-first strategies.
• Strong collaborative mindset across teams and functions.

🎁 Benefits

• Free eye exams for your entire family.
• Deep discounts on lenses, glasses, and other services.
• Healthcare coverage.
• 401(k) match.
• Flexible PTO.
• Tuition reimbursement.