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gtm sql excel google ads ga4๐ Description
- Own Google Ads end-to-end strategy across Search, Display, Discovery, and UAC.
- Drive growth with data-driven ROAS/CPA targets and scalable campaigns.
- Hands-on optimization with advanced bidding, keyword research, and segmentation.
- Develop a rigorous testing roadmap for creatives and landing pages.
- Build scalable marketing processes and reporting within the UA department.
- Collaborate with Creative and Data/Product teams for attribution and KPIs.
๐ฏ Requirements
- 4+ years managing large-scale Google Ads with scalable budgets.
- Deep knowledge of Google bidding and tracking: GTM/GA4; mobile app.
- SQL and Excel proficiency to analyze deep-funnel data.
- Hands-on execution with daily performance and testing.
- Strategic agility to roadmap growth across products.
- Proactive owner; systems thinker; growth-obsessed.
๐ Benefits
- Equity for Berlin-based employees.
- Central Berlin office for collaboration.
- Transport subsidy, breakfasts and lunches.
- Language learning and Urban Sports Club access.
- Equal opportunity employer.
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