Related skills
salesforce marketo ctv linkedin campaign manager google tag managerπ Description
- Develop data-driven customer acquisition across Meta, LinkedIn, YouTube, CTV, Reddit.
- Localize and adapt global paid social strategies for Mexico and Canada.
- Own end-to-end campaign strategy: targeting, trafficking, analysis, optimization.
- Build full-funnel programs and run rigorous experiments to improve CPA/ROAS.
- Collaborate with Sales, Marketing Ops, Demand Gen, and regional teams to drive growth.
π― Requirements
- 5+ years hands-on Paid Social across Meta, LinkedIn, YouTube, CTV; Reddit a plus.
- Budget management for Mexico and/or Canada; understand regional media landscape.
- Proficient in platform-native tools: Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads.
- Experience with high-growth SaaS, B2B funnel; Salesforce and Marketo familiarity.
- Trafficking ads; tracking tags in Google Tag Manager; first-party data strategies.
- Results-oriented and data-driven; translate insights into roadmaps.
π Benefits
- Flexible remote model.
- Equity for eligible roles.
- Professional development stipend.
- Health and parental leave plans.
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