Senior Performance Marketing Manager - Paid Social

📋 Description

• Develop and execute data-driven paid social campaigns across Meta, LinkedIn, YouTube, CTV, and Reddit.
• Own end-to-end campaign strategy: targeting, creative briefs, ad trafficking, analysis, and optimization.
• Build full-funnel programs and run experiments to improve CPA and ROAS.
• Localize global paid social strategies for Mexico and Canada with language and market relevance.
• Scale campaigns across multiple platforms and partner with Sales and Marketing teams to drive growth.
• Present performance insights to leadership and inform strategy roadmaps.

🎯 Requirements

• 5+ years in Paid Social across Meta, LinkedIn, YouTube, and CTV; Reddit a plus.
• Experience managing paid social budgets for Mexico and/or Canada; regional media understanding.
• Built campaigns in platform-native tools: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads.
• Experience with high-growth SaaS/B2B, familiar with Salesforce and Marketo.
• Trafficking ads, tracking tags in Google Tag Manager, server-side tracking, and first-party data.
• Data-driven, ownership mindset; strong collaboration and communication; Bachelor's degree.

🎁 Benefits

• Flexible working model with remote options and in-person offices.
• Professional development stipend.
• Comprehensive health and parental leave plans.
• Rewards program including above-market total rewards and equity for eligible roles.
• Inclusive, collaborative culture and opportunity for career growth.
• Support for cross-office collaboration and a global team environment.