Senior Performance Marketing Manager, Direct Mail and Offline Growth

📋 Description

• Own Direct Mail strategy for HELOC, incl audience targeting, creative, testing, ops
• Build offline growth channels (OOH, TV, brand testing)
• Manage and optimize millions in annual spend; accountable for ROI and impact
• Partner with ML/DS teams to improve targeting models
• Design testing frameworks (incrementality, geo-lift, A/B) to evaluate performance
• Analyze campaign data to generate insights and growth opportunities
• Develop playbooks to reach underserved HELOC segments and use cases
• Collaborate with Product, Eng, Analytics, and Creative to scale performance
• Communicate strategy and performance to leadership

🎯 Requirements

• Bachelor’s degree or equivalent practical experience
• 5+ years in performance marketing, growth marketing, or analytics-driven marketing
• Experience owning end-to-end marketing campaigns, including strategy, testing, and analysis
• Experience managing marketing budgets and optimizing for ROI or P&L
• Experience designing and analyzing controlled experiments (A/B, incrementality)
• SQL, Looker, or similar tools to analyze large datasets

🎁 Benefits

• Generous 401(k) plan with Upstart matching up to $15,000/year
• ESPP with discounted stock options for eligible employees
• Medical, dental, and vision coverage; Upstart covers 90% to 100%
• Health Savings Account contributions by Upstart
• Paid time off, sick and safe time, and holidays
• Paid family and parental leave