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sql eu roas cac ltvπ Description
- Build international performance marketing strategy across brokerage and crypto.
- Own country-level CAC, LTV, and payback by channel.
- Develop measurement approaches for channel incrementality in EU and UK.
- Partner with data science and vendors to design tests for CPA and ROAS.
- Collaborate with creative and legal teams on country messaging aligned with regs.
- Work with product marketing to design channel journeys and experiments to improve conversions.
π― Requirements
- 7+ years in performance/growth marketing in fintech or data-driven finance.
- Experience launching and scaling paid acquisition in Europe and other international markets.
- Experience designing experiments including A/B tests and multi-touch attribution.
- Strong analytical skills with data-driven budget allocation and exec-level recommendations.
- Familiarity with SQL and large datasets.
π Benefits
- High-impact work to grow your career.
- Performance-based pay with bonuses, equity, and 401(k) matching.
- Health insurance fully covered for employees; 90% for dependents.
- Lifestyle wallet for wellness and learning.
- Life and disability insurance, fertility benefits, and mental health support.
- Generous time off, holidays, and parental leave.
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