Related skills
google ads instagram linkedin facebook youtubeπ Description
- Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
- Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
- Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
- Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
- Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
- Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.
π― Requirements
- 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
- Managed 1+ million min. in annual paid media spend across multiple platforms with proven impact.
- Ability to analyze campaign data, extract insights, and refine campaign strategies.
- Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python.
- Have foundational knowledge of statistical analysis and performance marketing experimentation techniques.
- Are fluent in using and evaluating various attribution models to inform marketing decisions.
π Benefits
- Ownership in what you help build (RSUs)
- Health coverage for you and dependents
- 12 weeks parental leave and family care support
- Flexible vacation, holidays, and time off
- Wellness resources and mental health support
- Localized stipends for work and wellness expenses
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