Related skills
mixpanel amplitude google ads agency management cro📋 Description
- Paid media strategy and agency management across Meta, TikTok, and Google
- Conversion rate optimization program: test opportunities and improve conversions
- Attribution modeling and analytics systems for ROI across channels
- Creative testing partnerships: work with teams to test and iterate
- Email and lifecycle marketing across the customer journey
- Budget planning and performance management for multi-million spend
🎯 Requirements
- 5-7+ years of performance or growth marketing with increasing scope
- Proven track record managing agencies and ROI across paid channels
- Deep CRO experience from opportunities to designing tests and improvements
- Strong attribution & analytics knowledge (GA4, Amplitude, Mixpanel)
- Experience at consumer growth-stage tech companies (Series A-C preferred)
- Strong communication for presenting data insights to execs
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