Senior Performance Marketing Manager

📋 Description

• Own end-to-end performance of paid media, with LinkedIn as primary channel.
• Drive growth in paid-sourced pipeline by optimizing targeting, messaging, and budget.
• Translate platform data and insights into briefs and campaign concepts; partner with Brand Design.
• Synthesize data from ads, CRM, and sales to uncover drivers and refine messaging.
• Design experiments in new or underutilized channels (Reddit, YouTube) to reach new audiences.
• Report performance with insights into why it happened.

🎯 Requirements

• 4+ years of experience owning paid media for a B2B SaaS company, focused on pipeline.
• Hands-on LinkedIn paid social: audience strategy, creative testing, architecture, budget management.
• Proven track record of improving paid performance over time.
• Experience with image, carousel, and video ads; partner with design to turn insights into campaigns.
• Bias toward experimentation; comfortable testing new channels and ad formats.
• Clear communicator who turns data into actionable insights for cross-functional teams.

🎁 Benefits

• This is a full-time, permanent position with competitive compensation including stock options.
• Employer-sponsored health and benefits package, unlimited paid vacation, RRSP/401K matching.
• Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.