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crm ppc data analysis linkedin📋 Description
- Own end-to-end paid media, with LinkedIn as primary channel and others.
- Grow paid-sourced pipeline by optimizing targeting, messaging, and budget.
- Translate platform data and insights into briefs and concepts with Brand Design.
- Synthesize data across ad platforms, CRM, and sales to sharpen messaging.
- Design and run experiments in new channels (e.g., Reddit, YouTube).
- Report performance and explain why outcomes occurred.
🎯 Requirements
- 4+ years owning paid media for a B2B SaaS company focused on pipeline.
- Hands-on LinkedIn paid social: audience strategy, testing, and budgeting.
- Demonstrated success improving paid performance over time.
- Experience with creative-led formats (image, carousel, video) with design teams.
- Bias toward experimentation; comfortable testing new channels and ad formats.
- Clear, confident communicator who translates data into insights for teams.
🎁 Benefits
- Employer sponsored health and benefits package, including unlimited paid vacation and RRSP/401K matching.
- Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.
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