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demand generation partnerships aws b2b marketing apn📋 Description
- Own the global marketing strategy and GTM for AWS/priority partners
- Build and execute co-marketing campaigns: digital, events, content, webinars
- Partner with AWS Alliance Managers to align on growth objectives
- Drive pipeline and revenue via partner-sourced and partner-influenced initiatives
- Manage AWS Marketplace marketing initiatives, co-sell readiness and tracking
- Develop joint messaging with Product Marketing
🎯 Requirements
- 6+ years in B2B marketing with 3+ years in partner/alliance marketing
- Proven experience with AWS and/or hyperscaler ecosystems
- Strong understanding of cloud marketplaces, co-sell programs, GTM motions
- Demonstrated ability to drive measurable pipeline and revenue impact
- Experience building integrated campaigns across digital and field channels
- Strong cross-functional collaboration with Sales, Product Marketing, Demand Gen, Alliances
🎁 Benefits
- Health benefits
- Maternity and parental leave top-up programs
- Generous PTO
- RSU program for most employees
- Retirement matching
- Free 1Password account
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