Lead end-to-end media strategy for paid social and video.
Manage and scale Paid Social and Video across Meta, TikTok, Reddit, YouTube.
Own budget and investment strategy with data-driven scaling decisions.
Execute performance creative strategy with internal and external Brand and Creative teams; leverage UGC.
Drive YouTube Brand activity for long-term health and immediate performance.
Collaborate cross-functionally with Analytics, Creative, and Product teams to align social goals.

🎯 Requirements

Media planning specialist: build a media plan from scratch for funnel.
Solid experience in paid social (Meta and TikTok) with scaling efficiency.
Budget management: 6-7 figures monthly budgets with efficiency.
Strong background in video marketing; YouTube brand/perf campaigns.
Measuring brand-led social via Brand Lift or MMM analytics.
Excellent analytical skills with Excel/Sheets/visualisation.

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