Senior Paid Social Lead

📋 Description

• Own paid social strategy across Meta, LinkedIn, Reddit, Quora, TikTok.
• Drive full-funnel campaigns from awareness to conversion with pipeline impact.
• Manage budgets with pacing, forecasting, and budget-vs-actuals analysis.
• Lead creative strategy and testing at scale; brief studios and run experiments.
• Align landing pages with Web Marketing for message match and post-click conversion.
• Use AI tools daily to accelerate briefs, copy, and analysis.

🎯 Requirements

• 10+ years paid social experience in B2B SaaS, agency, or high-growth org.
• Full-funnel ownership across two+ platforms with budget responsibility and measurable pipeline impact.
• Experience managing external agencies/contractors; set expectations and measure performance.
• Strong creative strategy and testing instincts; structure tests and derive learnings.
• AI-fluent in practice; explorer-level (Integrator trajectory preferred).
• Cross-functional collaborator; translate briefs to paid social strategy with brand/web/comms partners.
• Analytical and data-driven; proficient with attribution in imperfect measurement environments.

🎁 Benefits

• Competitive pay, benefits, and RSUs.
• Total Rewards philosophy.
• Hybrid/remote-friendly with 2-3 in-office days per week at key offices.
• Office spaces in Denver, San Francisco, and New York City.
• Inclusive culture with support for diverse backgrounds and needs.