Senior Paid Social & Influencer Manager

📋 Description

• Manage paid social campaigns across web and app (Meta, TikTok) with support.
• Lead influencer programs to drive incremental revenue and new customers.
• Partner with Creative, Brand, and external partners to brief assets; translate data into creative direction.
• Drive test-and-learn using incrementality tests and AI tools to scale insights.
• Own analytics and performance reporting for paid social; translate insights into actions.
• Build and evolve channel best practices; manage platform partnerships for testing opportunities.

🎯 Requirements

• 7+ years in paid social (Meta, TikTok, Snap) and influencer marketing incl. YouTube.
• Proven track record managing paid social/influencer programs with large budgets.
• Expertise leading creative strategy; brief teams; translate data to outcomes.
• Experience designing/integrating incrementality tests and turning results into strategy.
• Hands-on with AI tools for marketing workflows (creative, audience, automation).
• Data-driven with Tableau, Amplitude, Excel, or similar.
• Strong communication and cross-functional collaboration; agency partnerships.

🎁 Benefits

• Mission-driven work with tangible impact.
• Collaborative, inclusive culture.
• Shape the future of mental health care.
• Comprehensive benefits that support your whole self.