Senior Paid Social Copywriter

📋 Description

• Own paid social copy across Meta and major platforms with focus on conversion and performance.
• Lead DR copy strategy, developing frameworks, value props, and messaging that drive results.
• Write and iterate a high volume of ad copy variants using performance data.
• Develop UGC content scripts and influencer briefs native to each platform.
• Contribute to 15s and 30s broadcast/connected TV spots when campaigns call for it.
• Partner with creative and growth teams to align copy strategy with audience targeting and funnel stages.

🎯 Requirements

• 5-6 years of copywriting experience, focused on paid social and direct response.
• Deep fluency in direct response copywriting principles.
• Portfolio focused on paid social performance: hooks, UGC/influencer scripts.
• Experience writing for short-form video on Meta, TikTok, and YouTube.
• Strong analytical instincts; comfortable in dashboards and translating data into action.
• Experience in fintech, SaaS, or subscription products is a plus.

🎁 Benefits

• Details of US benefits at ethoslife.com/careers.
• Equal opportunity employer with an inclusive culture.
• Collaborative, fast-moving, test-and-learn environment.
• Remote-friendly team with flexible work arrangements.