Related skills
ai google ads conversion rate optimization microsoft advertising attribution modellingπ Description
- Lead paid search strategy and execution across Google Ads and Microsoft Advertising.
- Scale performance with structured optimization: bids, keywords, audiences.
- Run A/B tests across ad copy, targeting, bidding, and landing pages.
- Own landing page strategy and testing; align post-click with ad intent.
- Collaborate with Sales to assess lead quality and refine targeting.
- Coordinate with Organic Search to align keyword signals and demand.
π― Requirements
- 6+ years B2B paid search at scale with Google Ads & Microsoft Advertising.
- Focus on quality; attract right-fit customers.
- Experience overseeing $1M+ annual paid search spend.
- Design structured tests across copy, targeting, and landing pages.
- Proficient in attribution modelling and communicating findings.
- Excited about AI and automation to improve search performance.
π Benefits
- Remote work or flexible hub locations.
- Unlimited holidays and 4 months paid family leave.
- Annual learning fund and training opportunities.
- Inclusive, diverse, collaborative culture.
- Digital-first company; work remotely or from hubs.
- Opportunities for personal development and growth.
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