Senior Paid Advertising Strategist

📋 Description

• Own end-to-end paid media strategy and performance for 3-5 B2B SaaS clients.
• Collaborate with SEO/GEO/content to build integrated paid-organic growth.
• Define the 0-to-1 playbook, reporting frameworks, and unit economics in 90 days.
• Manage Google, LinkedIn, and Meta campaigns tied to pipeline and revenue.
• Budget management: $20K-$200K+/month with ROAS, CPL, CAC targets.
• Run keyword research, audience development, bidding, and landing-page recommendations.

🎯 Requirements

• Must-Have
• 4-6+ years paid media experience; 2+ years B2B SaaS/lead gen
• 2+ years in an agency setting managing multiple client accounts
• Deep proficiency in Google Ads (Search, PMax, YouTube, Display) and LinkedIn
• Experience managing 50K-200K+ monthly ad budgets
• Strong command of campaign architecture, bid strategies, attribution
• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM
• Excellent client communication; translate data into business insights
• Self-directed operator who thrives with autonomy
• Strong Preferences
• Experience building paid media function or service line from scratch
• Familiarity with SEO/content marketing and paid-organic synergy
• Comfort with AI tools for optimization and automation
• Experience with GA4, GTM, HubSpot, Salesforce or similar
• Meta Ads experience for B2B; not required but a plus
• Familiarity with programmatic, CTV, Reddit Ads as emerging B2B channels
• Key Performance Indicators
• Client ROAS and CPL/CAC targets met or exceeded
• Client retention rate >90% for paid engagements
• Documented, repeatable playbook within 90 days
• Positive unit economics by end of Q3 2026
• At least 2 case studies with quantified results within 6 months

🎁 Benefits

• Flexible PTO and fully remote work environment
• Opportunity to shape a new paid media service line
• Async-friendly culture and global team collaboration
• Equal opportunity employer