Senior Paid Advertising Strategist

📋 Description

• Own end-to-end paid media strategy for 3–5 B2B SaaS clients.
• Collaborate with SEO/GEO/content to build integrated paid-organic programs.
• Work at the intersection of SEO, GEO, and content to accelerate demand.
• Define playbook, reporting frameworks, and unit economics in 90 days.
• Lead campaigns across Google, LinkedIn, and Meta tied to pipeline.
• Manage budgets of $20K-$200K+/month with ROAS/CAC targets.

🎯 Requirements

• Must-Have: 4-6+ years paid media; 2+ years in B2B SaaS/lead gen
• Must-Have: 2+ years in an agency managing multiple client accounts
• Must-Have: Deep proficiency in Google Ads (Search, PMax, YouTube, Display) & LinkedIn Ads
• Must-Have: Manage $50K-$200K+ monthly budgets with accountability
• Must-Have: Strong command of campaign architecture, bidding, targeting, attribution
• Must-Have: Full-funnel B2B marketing: demand gen, ABM, pipeline acceleration
• Must-Have: Excellent client communication translating data to insights
• Must-Have: Self-directed operator with autonomy
• Strong Preferences: Build paid media function from scratch (agency or in-house)
• Strong Preferences: SEO/content marketing synergy with paid
• Strong Preferences: Comfort with AI tools for optimization
• Strong Preferences: GA4, GTM, HubSpot, Salesforce or similar analytics
• Strong Preferences: Meta Ads experience for B2B (a plus)
• Strong Preferences: Programmatic/CTV/Reddit as emerging B2B channels
• KPIs: Client ROAS and CPL/CAC targets met or exceeded
• KPIs: Client retention rate >90% for paid engagements
• KPIs: Documented, repeatable playbook delivered within 90 days
• KPIs: Positive unit economics by end of Q3 2026
• KPIs: At least 2 case studies with quantified results within first 6 months

🎁 Benefits

• Base salary plus performance-based bonuses tied to retention and growth milestones
• Flexible PTO; fully remote work environment
• Opportunity to shape a new service line with upside as the practice scales