Own Meta DPA across deal catalog: feed structure, labels, product sets, rules.
Shift prospecting/remarketing split; build Meta acquisition engine; hit ROAS and margin.
Run creative testing with design: hypotheses, briefs, kill rules, insights.
Build AI into daily workflow: prompts, AI variants from feeds, automated builds.
Collaborate with engineering on feed fields and bid logic in Meta Ads Manager.
Optimize budgets to cut spend on underperformers while keeping incrementality.

🎯 Requirements

Deep experience with Meta Ads Manager and DPA campaigns.
Diagnose performance changes; separate creative, audience, feed issues; back with data.
Experience with creative testing framework: hypothesis, volume, kill rules, scaling.
Experience with AI workflows: prompts, AI pipelines, automation of tasks.
Manage budgets at scale; justify allocation, scaling, and pullbacks under ROAS constraints.
Collaborate with design and data/engineering teams.

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