Related skills
project management stakeholder management b2b marketing data-driven healthcare marketing📋 Description
- Partner with client success to design enrollment and engagement strategies.
- Consult with employer clients to tailor marketing by demographics and benefits.
- Lead integrated marketing plans across digital and employer channels.
- Design and optimize member lifecycle programs from activation to engagement.
- Translate health plan brand, compliance, and regulatory requirements into client-facing assets.
- Collaborate with Health Plan Sales, Employer Success, Product Marketing, and Creative.
🎯 Requirements
- High degree of comfort working in ambiguity and influencing without authority.
- 7-10+ years in B2B, B2B2C, or healthcare marketing.
- Proven ability to design and execute enrollment and engagement campaigns with measurable outcomes.
- Demonstrated experience serving as a strategic influencer to complex stakeholder groups.
- Strong understanding of employer-sponsored benefits and the role health plans play in delivering value-added solutions.
- Excellent project management skills with ability to juggle multiple priorities.
🎁 Benefits
- Mission-driven work with real impact.
- Collaborative, inclusive culture.
- Shape the future of mental health care.
- Competitive pay and benefits for your whole self.
- Total rewards include healthcare, stock, retirement, and wellness.
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