Related skills
tableau b2b media strategy abm paid media📋 Description
- Own end-to-end media strategy and planning for B2B and ABM engagements
- Lead ABM-driven media strategies with account prioritization and activation
- Design omnichannel, journey-driven media plans for long sales cycles
- Align paid media with non-paid levers (SEO, CRO, CRM, sales enablement)
- Establish ABM measurement frameworks with engagement and funnel KPIs
- Analyze performance with Looker Studio, Tableau, Adobe Analytics, and extract insights
🎯 Requirements
- 6+ years in media strategy and/or planning
- Experience supporting B2B and ABM-driven media programs
- Strong working knowledge of paid media platforms (search, social, ABM, DSPs) and analytics
- Ability to connect media performance to business and revenue outcomes
- Exceptional client communication and presentation skills
- Remote position with travel less than 5%
🛃 Visa sponsorship
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