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ctv youtube mmm multichannel incrementality📋 Description
- Build and defend measurement framework for reach channels (incrementality, lift, MMM).
- Turn complex data into clear business insights to scale reach investments.
- Evolve measurement for upper/mid funnel reach opportunities and growth.
- Collaborate with channel managers and agencies on testing roadmaps and value.
🎯 Requirements
- 8+ years of performance marketing across multi-channel paid media.
- Full-funnel performance across CTV, YouTube, paid social, audio, and search.
- Deep knowledge of incrementality testing, lift measurement, and MMM.
- Experience translating data into executive-ready recommendations.
- Cross-functional collaboration with agencies and internal teams; influence without ownership.
- Comfort operating in environments where influencing matters more than direct ownership.
- Strong strategic thinking plus hands-on analytical problem-solving.
🎁 Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
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