Related skills
google analytics google ads facebook ads dpa remarketing๐ Description
- Own end-to-end setup and optimization of Meta (FB/IG) and Google Ads
- Build and manage complex ad units, including DPA and catalog sales
- Plan, execute, and optimize high-performing PPC campaigns across platforms
- Monitor and adjust bidding, audiences, and funnel structures to meet ROAS and CPA targets
- Analyze campaign data, extract insights, and provide ROI-driven recommendations
- Conduct A/B testing on ad creatives, targeting, and bidding strategies
๐ฏ Requirements
- 5+ years hands-on experience managing Google Ads and Facebook Ads
- Experience managing $1M+ annual ad spend
- Deep understanding of Meta Business Manager and Google Ads
- Proven track record of driving conversions at scale
- Skilled in conversion tracking, remarketing, and audience segmentation
- Proficiency in analytics tools (Google Analytics, Meta Ads Manager)
๐ Benefits
- Fully remote work arrangement
- Role follows Pacific Time (US) business hours
- Manila Time-based PDT/PST scheduling alignment
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