Related skills
storytelling market research data analysis gtm product marketingπ Description
- Act as lead marketer for a business unit/product with product teams.
- Define and execute GTM strategies; shape value prop and market positioning.
- Develop and refine messaging for target audiences across touchpoints.
- Lead full marketing lifecycle from product launch to growth.
- Use data to influence strategies, optimize positioning, and messaging.
- Collaborate with Product, Creative, Growth to drive adoption.
- Create and lead strategic marketing campaigns aligned with goals.
- Establish and track key marketing metrics for launches and campaigns.
- Voice of the customer; synthesize research to drive product-market fit.
π― Requirements
- 7+ years in Marketing Strategy and/or Product Marketing; launches.
- Proven strategic marketing leader; drives GTM and product adoption.
- Build strategy and roadmap from data, market, and customer research.
- Synthesize market, customer, and competitive insights for messaging.
- Strategic thinker with long-term focus and precise execution.
- Strong analytics; comfortable with data, experiments, insights.
- Exceptional storytelling and communication; simplify complex concepts.
- Thrives cross-functionally; collaborates with diverse stakeholders.
- Bonus: fintech-card, banking, or payments experience.
π Benefits
- Equity
- Benefits
- Hybrid work with Mountain View office 2 days per week
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