Own and execute the go-to-market strategy for Germany across paid and organic channels.
Develop a Germany-specific marketing playbook with lifecycle journeys and campaigns.
Collaborate with channel managers to localize ROI-focused marketing (SEM, SEO, Email, PR).
Plan, launch, and optimize campaigns; build landing pages; analyze performance data.
Set and monitor KPIs (CAC, ROAS, conversion, retention); iterate on learnings.
Partner with Product, Ops, Partnerships, Localisation and Data to improve funnel activation.

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