Related skills
google analytics power bi braze cdp salesforce marketing cloud📋 Description
- Develop lifecycle campaign, audience and testing strategy aligned to KPIs
- Set up QA and manage lifecycle campaigns across email, push, in-app and SMS
- Update email HTML and templates to meet campaign requirements
- Maintain marketing calendar of upcoming and completed campaigns
- Identify metrics and reports to optimize channel effectiveness
- Collaborate with Product to improve user journeys and landing pages
🎯 Requirements
- Bachelor’s degree preferred. Focus area in Marketing preferred.
- 5+ years’ relevant experience in B2B technology or online marketplace
- Experience with Eloqua or equivalent MA tools (Salesforce Marketing Cloud, Braze)
- Strong proficiency of HTML/CSS
- Experience with Google Analytics and Power BI
- Experience working with CRMs (SugarCRM, Salesforce, etc.)
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