Related skills
crm cdp pql automation📋 Description
- Strengthen the operating model behind growth funnel and reporting.
- Own systems infra for self-serve and product-led growth: CDP, CRM, lifecycle.
- Design and operationalize PQL workflows with scoring and handoffs.
- Translate ICP and product usage into audience segmentation across channels.
- Enable lifecycle marketing through scalable segmentation and event-driven campaigns.
- Partner with Data Science, Product, Marketing Analytics, and Revenue on scoring models.
- Establish governance around growth definitions, routing logic, and data changes.
🎯 Requirements
- 8+ years of Marketing Operations in a B2B SaaS org.
- Strong systems thinking in marketing, growth, lifecycle, or Rev ops.
- Hands-on PLG/self-serve experience with CDPs, CRMs, lifecycle automations.
- Skilled at managing complex initiatives with autonomy.
- Analytical foundation to partner on scoring models, data quality, funnel.
- Clear communication with technical and non-technical audiences.
- Curiosity about AI tools and emerging tech to boost productivity.
- Experience operationalizing PQL scoring, trigger-based campaigns, data flows.
🎁 Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to dietary preferences
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