Related skills
gtm salesforce snowflake tableau marketo📋 Description
- Build, QA, and send emails in Marketo from intake requests
- Process list imports end-to-end: normalize fields, dedupe, map schema, Salesforce validation
- Build segments and smart lists for campaigns; validate logic and flag gaps
- Maintain lead-flow integrity: lifecycle stage accuracy, routing, Marketo-SFDC sync health
- Handle suppression list updates, unsubscribe management, and compliance record corrections
- Identify recurring patterns in intake queue; propose improvements or automation
🎯 Requirements
- 4-6+ years in marketing operations, revenue operations, or a GTM systems role
- Strong hands-on Marketo experience: emails, smart lists, tokens, and programs
- Working knowledge of Salesforce: validate sync, attribution gaps, escalate
- Comfort with data: hygiene, normalization, dedup logic, GDPR/CAN-SPAM
- A process improvement instinct: see how something works and think about better
- Ability to manage a queue of concurrent requests, prioritize, and communicate blockers
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