Plan and execute integrated campaigns to grow university pipeline and market share.
Run demand gen across paid media, email, events, and partnerships with pipeline metrics.
Collaborate with sales to generate high-quality university leads and timely handoffs.
Leverage AI tools to speed campaigns, targeting, testing, and performance.
Position Explore; develop product marketing and sales enablement materials.
Design lifecycle programs from onboarding to advocacy to build long-term partnerships.

🎯 Requirements

7-9 years in B2B growth or integrated marketing.
Experience across demand gen, product marketing, lifecycle, events, and content.
Data-driven; track pipeline, conversion rates, and cost efficiency.
Familiar with international education; understands university decision processes.
Comfortable working autonomously in a lean, growing business.
Familiar with HubSpot or Salesforce; able to build programs.

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