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adtech go_to_market retail_media๐ Description
- Own retailer-specific GTM strategy and execution across current retail media partners
- Lead market expansion into LATAM, EMEA, and beyond
- Develop and execute retail media campaigns to support media sales
- Build a repeatable, scalable GTM and expansion playbook
- Partner with demand gen and sales to develop enablement materials
- Own market intelligence for accounts and geographies
๐ฏ Requirements
- 5โ8 years in marketing with retail media, adtech, or commercial marketing
- Startup or high-growth experience; build without a playbook
- Comfortable in client-facing settings with retailers
- Strategic and operational; turn strategy into briefs
- Strong cross-functional instincts with sales teams
- Systems thinker focused on repeatable, scalable processes
- Strong writing ability to land complex value propositions
- Retail media fluency: knowledge of networks, brands, and retailers
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