Senior Marketing Manager, Product Marketing

📋 Description

• Act as buyer expert for assigned solutions, industries, or use cases.
• Develop positioning frameworks, value propositions, and core narratives.
• Lead market, customer, and persona research; synthesize messaging insights.
• Translate complex capabilities into audience narratives with Creative & Brand alignment.
• Support launches by shaping messaging; execution remains with GTM and demand teams.
• Identify gaps in communications and propose improvements; measure messaging effectiveness.

🎯 Requirements

• Bachelor’s degree in Marketing, Business or related field.
• 8+ years in product/portfolio/strategic marketing (B2B).
• Experience with CRM, marketing automation, analytics; sales enablement.
• Strong writing/editing; storytelling across formats, including SEO content.
• Data-driven with insights to inform decisions; turn complexity into clarity.
• Experience using Adobe Experience Manager; self-publishing website content a plus.
• Proficient with standard marketing tools; cross-functional collaboration.
• AI-enabled tools in daily marketing workflow; apply AI for insights and ideation.

🎁 Benefits

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks paid parental leave after one year.
• Paid sick time to care for yourself or family members.
• Education assistance and extensive training resources.
• 401k with company matching.
• Health & wellness benefits, including Wellhub membership rates.