Related skills
looker sql tableau prompt engineering generative ai📋 Description
- Lead multi-channel lifecycle journeys to boost trial conversions and reduce churn.
- Design and run quick-start experiments to validate offerings and pricing.
- AI-driven creative development, segmentation, and predictive modeling for personalized content.
- Manage rigorous A/B and multivariate tests; use AI tools to optimize subject lines and timing.
- Collaborate with Product and Data Science to embed ML insights into the marketing stack.
- Own lifecycle KPI reporting with data visualization for leadership.
🎯 Requirements
- 7+ years in growth or lifecycle marketing for SaaS/subscription.
- Hands-on with AI marketing tools (Claude, Gemini, ChatGPT) and predictive analytics.
- Tech stack mastery: Braze, Iterable, or Salesforce Marketing Cloud.
- Strong SQL or data visualization skills (Tableau/Looker) to analyze datasets.
- Proven track record of sophisticated experimentation frameworks.
- Bachelor's degree in Marketing, Business, or related field.
🎁 Benefits
- Diversity and inclusion programs and culture initiatives.
- Career growth and professional development opportunities.
- Generous paid time off and competitive benefits package.
- Hybrid work model with remote work plus in-office collaboration.
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