Related skills
dv360 programmatic youtube meta tiktok📋 Description
- Develop media strategies across display and online video for acquisition and growth.
- Build cross-channel plans aligned to CAC targets and trial sign-up goals.
- Manage end-to-end buying on Meta, YouTube, TikTok, Reddit, GDN, DV360.
- Own programmatic display activation and optimization (DV360/GDN) including prospecting and retargeting.
- Monitor budgets daily for efficient pacing toward leads, trials, and CPA goals.
- Conduct real-time optimisations across bidding, audiences, and placements to improve conversions.
🎯 Requirements
- Bachelor's degree in marketing, advertising, communications, or related field.
- 5 to 8+ years hands-on online video and display/programmatic buying experience with acquisition accountability.
- Deep Meta expertise; strong knowledge of YouTube/OLV, TikTok, and programmatic buying/optimisation (DV360/GDN).
- Strong analytical capability with performance dashboards, attribution concepts, and campaign-level diagnostics.
- Strong communication skills and stakeholder management in a matrixed environment.
- Knowledge of incrementality testing and measurement approaches such as MMM or MTA.
🎁 Benefits
- Hybrid work model combining remote work with office access.
- Generous paid time off and comprehensive benefits package.
- Career growth and professional development opportunities.
- Diverse, inclusive culture and equal opportunity employer.
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