Own top-of-funnel demand gen for PLG and ABM motions.
Own paid channels: Google Ads, LinkedIn, Display, Retargeting, YouTube.
Lead email marketing programs: copy, sequencing, deliverability.
Run ABM campaigns for Textual and direct mail to high-intent segments.
Run experiments, optimize campaigns, scale spend with pipeline impact.
Collaborate with the Sr. Director of Growth Marketing; manage assets and budgets.

🎯 Requirements

4–7 years in demand gen, growth marketing, or acquisition roles.
AI-native operator using AI tools daily to move faster.
Direct experience with PLG or freemium motion.
Hands-on with Google Ads and LinkedIn Campaign Manager; self-managed campaigns.
Experience running email marketing programs including copy, sequencing, deliverability.
ABM experience—account selection, multi-threading, engagement.
Familiarity with Clay, Apollo, or similar tools.
Experience at a B2B SaaS startup; able to work without fully built infra.

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