Senior Marketing Manager, Customer Expansion

📋 Description

• Define and lead the customer expansion event strategy aligned with customer marketing, account management, and revenue goals.
• Shape a global event portfolio that enhances adoption and multi-product expansion.
• Operate with autonomy, determining event priorities, frameworks, and success criteria.
• Lead large-scale and high-touch customer events with measurable business value.
• Develop audience acquisition strategies and drive targeted attendance, including executive engagement.
• Collaborate with Content and Product leadership on event narratives and content journeys.

🎯 Requirements

• Extensive experience leading customer-focused events in B2B/enterprise.
• Proven ability to influence executives, customers, and cross-functional stakeholders.
• Strong competency in event communications, content strategy, and engagement.
• Experience managing complex budgets, vendors, and global programs.
• Exceptional interpersonal, strategic planning, and decision-making.

🎁 Benefits

• Bynder offers a diverse, inclusive workplace.
• Global presence with seven offices worldwide.
• Opportunity to impact customer expansion and revenue growth.
• Collaborative, cross-functional team environment.