Related skills
storytelling messaging go_to_market📋 Description
- Lead Anaplan's competitive intelligence program across apps.
- Analyze market dynamics, competitive positioning, and trends.
- Shape product strategy, marketing messaging, and sales enablement.
- Partner with Product, Sales, Pre-Sales, and Enablement.
- Drive analyst relations and engagement with industry analysts.
- Translate insights into go-to-market actions.
🎯 Requirements
- 6-8+ years in CI, product marketing, solutions marketing, or strategy in B2B software.
- Deep understanding of enterprise planning and EPM platforms (e.g., Anaplan, OneStream, IBM Planning Analytics).
- Experience translating insights into messaging and sales enablement assets.
- Strong storytelling, writing, and communication skills.
- Ability to influence cross-functional teams including Product, Sales, and Marketing leadership.
- Experience with analyst relations and engaging with analysts.
🎁 Benefits
- Winning culture focused on growth and innovation
- DEIB and inclusive environment
- Exposure to 2,400+ global customers and leaders
- Career development and rewards
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