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crm saas lead generation b2b marketing data-driven📋 Description
- Define and lead partner marketing strategy aligned with growth objectives.
- Collaborate to develop the annual B2B plan across core propositions and markets.
- Plan and execute full-funnel campaigns across owned and earned channels.
- Own industry-facing brand events.
- Develop audience-first campaigns using growth data and insights.
- Lead GTM planning for product launches and commercial campaigns.
🎯 Requirements
- 5+ years in B2B marketing, ideally tech/SaaS/automotive.
- Strategic thinker with segmentation, messaging and positioning.
- End-to-end campaigns from planning to performance analysis.
- Balances brand-building with pipeline generation.
- Data-literate and driven by metrics.
- Excellent communication and cross-functional collaboration.
🎁 Benefits
- Competitive comp package
- 28 days' holiday plus bank holidays (35 with service)
- Employee share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
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