Senior Marketing Manager

📋 Description

• Design the Sophos APJ ABX framework from the ground up: ICP refinement, dynamic account tiering, buying group mapping, signal-based prioritisation, orchestration model, and reporting cadence.
• Define and operationalise 1:1, 1:few, and 1:many motions aligned to sales priorities, pipeline targets, and account-stage signals.
• Shift the program from static account lists to always-on, signal-driven targeting — using real-time intent data to dynamically prioritise accounts and trigger personalised plays.
• Build buying group engagement strategies: set minimum multi-threaded engagement thresholds per tier (e.g. 3+ contacts per Tier 1 account before opportunity creation).
• Partner across sales, demand generation, content, analytics, operations, and channel marketing to operationalise the framework including data standards, SLAs, handoffs, and feedback loops.
• Support the ABX measurement model: account progression scoring, engagement quality, pipeline influence, velocity, and revenue contribution.

🎯 Requirements

• 7+ years in B2B marketing with ABM/ABX leadership at mid-to-senior level.
• Ability to influence in a matrixed, global organisation; align regional field and senior global stakeholders.
• Deep familiarity with ABM/ABX platforms (6sense, Demandbase) and GTM stack (Salesforce, Eloqua/Marketo) and BI tooling.
• Strong analytical capability; fluent in pipeline metrics; defend numbers to sales and executives.
• Operator mindset: ship, measure, and iterate; bias for action.
• Excellent written and verbal communication for executive briefings and cross-functional collaboration.

🎁 Benefits

• Remote-first working model; most roles remote, some hybrid.
• Diversity and inclusion networks that build community and advocacy.
• Charity and volunteer initiatives and global wellbeing programs.
• Global sustainability initiatives and team wellbeing events.