Senior Marketing Manager

📋 Description

• Lead growth strategies for Betterment's 401(k) line.
• Manage a team of 3 growth marketers across channels to drive pipeline.
• Develop and implement B2B marketing strategies for lead gen, qualification, and nurture.
• Plan and optimize marketing automation across digital, paid social, content, and email.
• Analyze ROI and effectiveness of media spend and resources.
• Collaborate with sales, enablement, events, product, and product marketing.

🎯 Requirements

• 6+ years in B2B marketing, with MQL/SQL practices.
• 6+ years in marketing automation and CRM; HubSpot and Salesforce a plus.
• 3+ years managing direct reports.
• Experience with digital advertising, email marketing, and events.
• Experience managing P&L: budget planning and performance reporting.
• Experience with 401(k) or financial services tech a plus.

🎁 Benefits

• Medical, dental, vision; life and AD&D; STD and LTD.
• Flexible paid time off.
• 7 Employee Resource Groups and inclusive culture.
• Professional development opportunities.
• Lunch from in-house chef at NYC HQ.