Drive growth via new channels, messaging, and differentiating narratives.
Liaise product, sales, marketing, CS; align roadmaps, launches, and market feedback.
Lead comms strategy: emails, release notes, in-app announcements, webinars.
Analyze product and marketing funnel; derive data-driven growth hypotheses.
Conduct customer interviews and market research on needs and journeys.
Architect GTM for new features, pricing, geographies; define segments and OKRs.

🎯 Requirements

2+ years in product marketing for B2B SaaS.
User acquisition across multiple channels.
Experience growing startups and scale-ups.
Proven demand generation campaigns with measurable impact.
Design, launch, and scale growth campaigns from 0 to 1.
Analytics with Looker Studio, Posthog, Amplitude, GA4; ETL/data integration a plus.

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