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content marketing analytics gtm salesforce asanaπ Description
- Own marketing strategy and campaigns for US SMB and AB audiences.
- Manage marketing calendar and adapt plans as product evolves.
- Lead strategic projects like redesigning customer journeys.
- Partner with channel teams (Lifecycle, Performance, Events, Creative).
- Drive lead gen, new customer acquisition, and engagement.
- Role includes temporary people management and remote team leadership.
π― Requirements
- 8+ years B2B marketing in SaaS/FinTech/payments.
- Self-starter with ownership and adaptability.
- Strategic GTM planning with measurable outcomes.
- End-to-end campaign and content execution.
- Cross-functional collaboration in matrix orgs.
- Tools: Asana, Salesforce, analytics tools.
π Benefits
- Competitive base salary: $130k-$155k per year.
- Medical, Dental, and Vision with up to 100% employer-paid coverage; FSA/HSA.
- 401K matching.
- Wellness and holistic employee support.
- Time Off: vacation, sick days, holidays, parental/wedding leave.
- Office culture: hybrid offices in New York City or Denver.
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