Related skills
crm segmentation cdp automation regulatory compliance📋 Description
- Own Marketing Data Strategy, Architecture & CDP ecosystem
- Build unified data platform with identity resolution and single customer view
- Ensure data governance, lifecycle definitions, and GDPR/CCPA compliance
- Lead measurement & attribution strategy
- Develop unified account and buying group model for ABM
- Translate data into actionable insights and strategic recommendations
🎯 Requirements
- 12+ years in Marketing data management or GTM roles
- Deep expertise in CRM, marketing automation, CDP ecosystems, identity resolution, segmentation, attribution modeling
- Strong understanding of B2B data architecture, governance, analytics, GTM operations
- Experience leading cross-functional initiatives that impact an organization
- Advanced analytical skills to evaluate ambiguous problems and synthesize data
- Proven ability to translate findings into strategic business recommendations
🎁 Benefits
- Restricted Stock Units (RSUs)
- Health, vision, and dental insurance
- Mental health benefits
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