Senior Marketing Consumer Insights Lead

📋 Description

• Own Airbnb's brand health tracking; translate findings into actions.
• Partner with Marketing leadership; embed consumer knowledge early in planning.
• Design and run qualitative and quantitative research (focus groups, surveys).
• Balance in-house and vendor research projects.
• Coach and support a direct report who owns media measurement.
• Prepare and present research findings to senior stakeholders.

🎯 Requirements

• 12+ years in consumer insights supporting brand strategy.
• Deep expertise in brand health tracking and measurement frameworks.
• Strong audience research and segmentation capabilities.
• Qualitative and quantitative methods; AI-powered research tools.
• Exceptional storytelling to influence senior stakeholders.
• Experience managing and developing team members.

🎁 Benefits

• Remote-eligible role with optional office days.
• Bonus, equity, and employee travel credits.
• Competitive benefits package.
• Inclusive culture; accommodations available.